think video...promote your business

According to a study by the Online Publishers Association, 52% of people who watched an online video advertisement took action after viewing the advert - 31% visited the advertiser’s website, 22% searched online for more information on the product or service and 12% went on to make a purchase – giving video ads one of the highest conversion rates in the industry and a great return on investment.

"The mechanisms for marketing your business using video simply haven't been better, with all kinds of video websites like YouTube, Vimeo and Viddler spreading the word like never before and disks a much cheaper alternative to printing brochures. In fact, most Internet users now have a broadband connection capable of delivering good quality video to their computer screens; meaning that there is a fantastic opportunity for your business to say more about its products and services on the Internet than ever before....Research has shown that customers connect much more with businesses that utilise Web 2.0 Technologies. Done right, a video on your website can be really cost effective and could be persuading customers to choose your products or services 24 hours a day!...after all, companies don’t spend millions of pounds on television advertising for no reason. Think of it this way, video requires virtually no customer effort, no trawling through text on your website, no trying to understand what you are actually saying; it's much more effective when customers can see and hear what you are all about, for this purpose, video is a natural choice"

Paul Atkinson ( Director)

Making a video to promote your business need not be expensive; it all depends on how you want to get your message over...
If you want presenters, voice-overs and high end computer graphics, the cost of your video will reflect that; but if you choose to use things like testimonial interviews, photographs and staff demonstrations for example, the cost can be significantly reduced.

Types of Video

Whether it's Product Ads, PR, Staff Communications or something like a Conference, we have the expertise to produce high quality, informative videos, designed to help meet your strategic objectives.

So... just give Paul Atkinson a call on 07963 315324 to discuss your ideas...with PillarBox the process can be fun and relaxed.

NOTE: We do not tender for local government contracts.

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Anytime: 07963 315324

Office: +44 (0) 191 6450336 (IP System: normal call charges apply) 

Commissioning Guide

 

Step 1

Your first step is to put together some kind of brief that outlines your objectives with the film, i.e. your intended audience, type of message and any time or budgetary constraints that you may have. We will then respond with an outline of how we intend to visualise your brief.

Our producer and scriptwriter will then need to meet with representatives of your company to discuss at length the brief and visit important locations to be used in the film; time spent at this stage of the production is important and can avoid expensive errors later.

Step 2

The next stage is to develop a script and to make sure that your message is on track to achieve your strategic objectives.

When the script is finalised, budget and production schedule discussed, a standard contract will be agreed. You should make sure that you understand the copyright, ownership and legal liabilities involved.

 Step 3

As commissioner, you should state what involvement you require during production and post production. There will be key stages of the production where script approval and amendments may be required.

During filming on site, it is important that colleagues understand what is happening and when it is happening, and that their assistance is important to achieving your objectives.

Step 4

The shooting stage will require you (the commissioner), to arrange any necessary people, resources and on site locations for the company, that we require.

Shooting can be a very time consuming and sometimes expensive process that can involve a lot of setting up of lighting and other equipment, therefore, quiet will be required to record the soundtrack unless otherwise is required. Weather conditions may also affect the shooting schedule; however, we will always plan for rain cover, i.e. shooting something else indoors instead.

Step 5

The rushes (raw un-edited video footage) will be transferred to video tape with time code information to help decide and log the best shots.

A basic ‘offline’ edit will take place initially, this is a low quality version of the finished piece without graphics or treatment that contains the basic editing decisions, this helps us to see the production as a whole and make any changes easily.

The final edit, or ‘online’ stage is where graphics, text and picture grading takes place, producing the high quality output. It can be time consuming to change things at the final editing stage, so all changes should be agreed at the offline stage.

Final Point

The production of a video film for your business can be a fun and rewarding process, enjoy it.